JulyMonthly rental income$7,000
Cash $1,000
JulyMonth progress
Your first familyA trumpet for $30/month.
Monthly income is what your current renters pay each month.
5 families chose not to rent.
Existing $90 + $60 = $150/month$60 paid today; $60/month recurring.Tutorial exception: prices normally stay fixed all month. Compare a lower price this September.
Cash is money you can spend. Monthly income is recurring revenue before costs.
No new families until next summer, but your renters still pay every month.
3 rentals × $30 = $90/month
Three families are now renting from your shop.
Next: return season, May to July. At AAA, 42–48% of rentals come back then. That level isn’t built yet.
Price elasticity describes how strongly customer demand changes when price changes.
In this example, both added $60/month. Neither price is always better.