JulyMonthly rental income$7,000
Cash $1,000
JulyMonth progress
Your first familyA trumpet for $30/month.
Monthly income is what your current renters pay each month.
5 families chose not to rent.
Existing $90 + $60 = $150/month$60 paid today; $60/month recurring.Tutorial exception: prices normally stay fixed all month. Compare a lower price this September.
Cash is money you can spend. Monthly income is recurring revenue before costs.
No new families until next summer. Your renters still pay every month, and wages start now.
3 rentals × $30 = $90/month
Three families are now renting from your shop.
Next: return season, May to July. At AAA, 42–48% of rentals come back then. That level isn’t built yet.
Price elasticity describes how strongly customer demand changes when price changes.
In this example, both added $60/month. Neither price is always better.